The Dutch-Moroccan designer brings the weavers of Taznakht to Bahia Palace, blending tradition, technology, and advocacy for fair trade.
Courtesy of Mina Abouzahra.
‘The Soul of a Rug’ brings the weavers of Taznakht to the heart of Marrakech through the vision of Dutch-Moroccan designer Mina Abouzahra. In collaboration with the Conservation of the Palais Bahia, this exhibition was inaugurated during the 1-54 Contemporary African Art Fair Marrakech and offers an immersive experience celebrating Moroccan weaving traditions.
At its core, ‘The Soul of a Rug’ is a tribute to craftswomen who have preserved this intricate art form for generations. Featuring a 360-degree VR installation, visitors are transported to Taznakht, where they witness the weaving process and the artisans’ daily lives. Abouzahra’s work bridges tradition and contemporary design, raising awareness of fair trade and cultural sustainability. In this interview, she shares insights on her inspiration, the role of technology in cultural preservation, and the importance of supporting female artisans in Morocco.
Courtesy of Mina Abouzahra.
ART AFRICA: What inspired you to create ‘The Soul of a Rug’, and how did your Dutch-Moroccan background influence your approach to this exhibition?
Mina Abouzahra: The inspiration for ‘The Soul of a Rug’ comes from my bicultural identity, blending my Dutch upbringing with my Moroccan heritage. Growing up in these two worlds ignited a passion and necessity for bridging cultural divides through design and craftsmanship. This exhibition aims to highlight the rich traditions of Taznakht’s weaving women, showcasing their artistry and resilience while fostering a deeper appreciation for their vital role in the carpet industry. It’s equally important to give the makers a face.
Last year, a record 7.5 million tourists visited, many of whom sought to buy rugs as souvenirs. Rugs are more than just a product; they embody a rich tradition filled with rituals, singing, community, self-expression, communication, and comfort.
Courtesy of Mina Abouzahra.
The exhibition combines traditional weaving with immersive VR. How do you see technology shaping the future of cultural preservation?
Technology, particularly immersive VR, can revolutionise cultural preservation by allowing audiences to engage more deeply with traditions. It will enable audiences to experience the weaving process and the stories of artisans firsthand, fostering a genuine connection. This approach not only preserves cultural heritage but educates and inspires future generations to appreciate and continue these crafts, hopefully leading to more conscious consumption of rugs.
Courtesy of Mina Abouzahra.
You highlight the economic challenges faced by Taznakht’s weavers. What steps can be taken to ensure fair trade and sustainable livelihoods for these artisans?
To ensure fair trade and sustainable livelihoods, we must focus on empowering the weavers through education and training, ensuring they receive fair wages for their craft. Initiatives like direct market access and collaborations with designers can enhance their visibility and economic stability, fostering a sustainable future for these artisans and their communities. I would also advocate for government regulations regarding minimum wages and the protection of the craft. Currently, we’re seeing Berber rugs being produced cheaply in India and China. Like Champagne and Port, a rug should not simply be labelled Berber without meeting specific standards.
Courtesy of Mina Abouzahra.
Your design philosophy merges Moroccan craftsmanship with Dutch design aesthetics. How do you balance innovation while staying true to tradition?
I balance innovation with tradition by deeply respecting the heritage of Moroccan weaving while exploring contemporary design elements. Collaborating closely with artisans ensures modern aesthetics are created using traditional techniques, preserving cultural integrity. This approach allows me to celebrate both worlds harmoniously in my designs. Additionally, I lived for almost a year at the cooperative, weaving my rug and understanding the craft on a deeper level, experiencing firsthand their lives and work dynamics.
Courtesy of Mina Abouzahra.
What impact do you hope this exhibition will have on audiences in Morocco and internationally in terms of appreciation for Berber rug-making?
‘The Soul of a Rug’ will deepen the appreciation for Berber rug-making by highlighting its cultural significance and the artisans behind the craft. By sharing their stories and showcasing their skills, I aim to inspire audiences to recognise the value of handmade artistry, fostering a tremendous respect for cultural heritage in Morocco and worldwide. I hope it encourages people to consume more consciously, understanding that a rug is not a disposable product but a piece of culture, love, and history.
The exhibition is on view at Bahia Palace until May 31st, 2025. For more information, please visit Mina Abouzahra.
