The World’s largest exhibition brand, Fiera Milano launches ‘Art for Me’

In 2012, Fiera Milano set up their offices for Africa in Cape Town and in keeping with their philosophy to showcase art and to make it accessible to the “new” consumer, they launched Art for Me, a South African contemporary art fair which will be staged at The Look Out, V&A Waterfront, October 25 to 27 this year.

Fiera Milano, with branches across the globe, specialise in premium lifestyle showcases with art being a dominant sector.

Visitors will have the opportunity to view works by some of South Africa’s most influential and important artists, as well as seeing the country’s enormous wealth of burgeoning young and emerging artists, under one roof. The show includes some of South Africa’s most notable galleries, fine print studios and private collections that represent a diverse list of artists. Barnard Gallery,Salon 91, SMAC, World Art, Association of Visual Arts (AVA) are amongst the galleries exhibiting.

The three-day event will be a total “art” experience. There will be an interactive theatre where opinion leaders on art-related topics will give talks and hold discussions. In addition there will be a walk-through shop selling art books. There is also a children’s area that will allow youngsters to experience the delights and inspirations behind artists’ and photographers’ creativity.

Kirsty Cockerill, director of AVA Gallery, Cape Town is delighted that this prestigious art fair is debuting in the Mother City: “Art for Me offers a considered and expertly catalogued opportunity for serious and aspiring collectors who wish to view and engage with the current developments in South African contemporary art and the art market at large.”

The opportunity to benefit from talks on collector motivation, how to start, acquire and curate your art collection not to mention talks from artists themselves will add to the feast of colour, texture and inspiration for visitors attending and purchasing pieces at the show.

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Curator Thembinkosi Goniwe said the new enterprise promises not only to fill a gap in the art market in Cape Town but also brings refreshing dynamics to the broader business of contemporary art in South Africa and Africa at large.

Baylon Sandri, director of SMAC Gallery, believes Cape Town has become the perfect location for such a wide-scale contemporary art fair: “Cape Town is a world-class, international destination on the same level as Rio, Dubai or Istanbul – all new art hubs. The event could well be a catalyst for bigger things and could draw attention to the very vibrant art scene here.”

Artforme is being produced and managed by Fiera Milano who also manage MiArt, Milan, Italy & Art International Istanbul. The fair will be held at The Lookout, V&A Waterfront, Granger Bay and will run from 25-27 October 2013.

Entrance: Adults R100 Children R50

For more information contact project manager Kamey Butler on 021 702 2280 or email kamey@fieramilano.co.za