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NEW YORK, Dec. 3, 2010 – A longtime participant on international fairs, the Goodman Gallery is increasing its international presence in 2011 by participating in the first-ever online art fair.

The inaugural VIP Art Fair, which is set to take place January 22 – 30, 2010, has assembled 139 of the world’s leading contemporary art galleries from 30 countries in what organisers are describing as “an unprecedented live event”. “Increasingly over the last decade the artworld has gone global, with important events happening around the world. Art collectors from Dallas to Kuala Lumpur can find it difficult to travel to all of the events and yet they don’t want to miss out,” said James Cohan, owner of James Cohan Gallery in New York and Shanghai. “Three years ago, when we began conceptualising VIP Art Fair, we wanted to harness the international reach of the internet to give access to the best contemporary art from anywhere in the world.” This is the genesis of VIP Art Fair, which he co-founded with his partner Jane Cohan and internet entrepreneurs Jonas and Alessandra Almgren. “By using the traditional art fair as a model,” added Cohan, “VIP Art Fair offers entrée to the most critically acclaimed artists and the leading dealers who represent them. This new platform allows collectors to see the art, learn about the art and also understand how to acquire the art.” VIP Art Fair is free to browse (registration is required) and offers a programme of interactive and enriched viewing for VIP ticket holders. The Goodman Gallery, which represents Kader Attia and Mounir Fatmi, has also been accepted to show on Art Dubai (March 15-19), the first South African gallery to show on this important regional fair.

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