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Taking place from 17 February – 6 March in Cape Town, we’d like to remind you that THAT ART FAIR is calling for artists’ applications from across Africa and the diaspora for the upcoming edition of the “counter cultural event of the season!”

THAT ART FAIR is an inspired, curated art fair event initiated by ART AFRICA magazine. With a specific focus on contemporary artists from Africa and the diaspora, THAT ART FAIR addresses the needs of artists living and working on the continent – and further afield – by providing a platform where they can showcase their work in a relaxed but professional environment and be seen by curators, collectors, galleries and new audiences.
We have adapted the traditional model of the ‘art fair’ to offer unrepresented and emerging artists an opportunity to benefit from this professional stage, by providing them with the necessary resources to help them to achieve recognition and success. THAT ART FAIR specifically encouragesan open, inviting and friendly environment where a new generation of art audience (and ultimately collectors) can meet with the artists directly and be introduced to their work.
To watch a video from the 2015 edition, have a look here! To find out more about THAT ART FAIR, have a look at our previous Press Release here, and to see more and hear what the participating artists had to say, visit our Facebook page (https://www.facebook.com/THAT-ART-FAIR) and follow us on Twitter and Instagram @ThatArtFair
The 2016 edition of THAT ART FAIR has expanded its programme to include a month-long lineup of exhibitions and events, and will take place from 18 February – 20 March 2016. THAT Art Party, the official fair celebration is set to take place in the opening week of the fair. Last year’s much talked about party (you can watch a video here) saw a line up of such luminaries of the art and music world as The Brother Moves On, Spoek Mathambo, Thor Rixon, Champions of the Sonarverse, Skattie DJ Athi Patra Ruga & the Shield and Spear documentary screening.
Popping up in a much larger space at The Palms Centre in Woodstock, Cape Town, THAT ART FAIR 2016 will partner with a growing list of international institutions from Zimbabwe, Uganda, Ghana, Kenya and Nigeria – with more to follow!
THAT ART FAIR 2016 will encompass a wide range of disciplines and featured events and will be accepting applications in the following (including but not limited to):
  • VISUAL ART: A wide range of painters, sculptors, photographers and print makers will be participating both independently and as represented by their galleries.
  • PERFOMANCE ART: A month-long programme of local & international performance art
  • FUTURE MASTERS: A curated exhibition to showcase mid-career artists, serving to bridge the divide between the older, established market and the new emerging markets.
  • COMIC ART (Brought to you by ComicArtAfrica)
  • PHOTOGRAPHY: A curated element brought to you by Snapped magazine and a space for photographers and galleries to exhibit independently
  • VIDEO & FILM: A selection of video & film pieces will be screened
  • FASHION & CULTURE: SKATTIE will showcase their unique brand, an effortless cross-over between fashion, art and culture
  • URBAN ART: Mural and graffiti artists will be invited to exhibit examples of their work, as well as take part in live art events
  • ART FOR CHANGE: Art with a particular focus on environmental and social change
  • DESIGN & ART: Leading typographical muralists, designers, illustrators and artists will explore the crossover between design & art
  • ART SuperMART: THAT ART FAIR’s dedicated pop-up shop will sell the work of multiple creatives, from multiples, books and zines to t-shirts, jewellery and merchandise
  • WORKSHOP & TALKS: Educational and topical programmes curated for emerging and established creative practitioners & the public
  • You apply and we let you know whether your application is successful or not
  • You make your own travel and accommodation arrangements
  • You can apply to various funding bodies or your Department of Art and Culture for a subsidy or funding for you to attend THAT ART FAIR
  • You get your work together ready to ship or carry to THAT ART FAIR
  • If you cannot be at THAT ART FAIR yourself, we will hang the work on your behalf and we will have permanent staff to liaise with clients and confirm sales
  • You will be advised of any sales when made
  • Manic Global (our logistics partner) will handle the administration of sales and will process payments from the purchaser and pay over to you. There will be an administration fee involved (amount T.B.C.)
  • A contract will be sent to you on confirmation of acceptance of your application
A selection committee, comprising some of the most respected figures in the art world, will ensure that work selected fits the exhibition criteria and curatorial approach. Over the four-week period, exhibitors will rotate so there will literally be fresh art on exhibition weekly!
Applications and submissions for participation at THAT ART FAIR 2016 are now open! THAT ART FAIR is for unrepresented artists and artists’ collectives, as well as galleries and institutions that wish to submit their artists for consideration and participation.
THAT ART FAIR applications and submissions close on 13 November 2015. Don’t miss your opportunity to participate in one of the most exciting art events next year!
To request an application form, and to enquire about the application guidelines, email us on thatartfair[at]artafricamagazine[dot]com or click here to download the form for Individual Artists & Collectives, and here for the Galleries form.
Follow us on Facebook, on Twitter (@ThatArtFair) and on Instagram using the hashtag #THATARTFAIR2016 to stay in the know! Official programme, map, and artist line-up still to come.
THAT ART FAIR is brought to you by ART AFRICA magazine in partnership with Manic GlobalAuriti Fine Art AdvisoryMOAD (Museum of African Design) and THAT_COLLECTIVE.
All media queries:
Leigh Bassingthwaighte
+27 (21) 465 9108
Urgent Queries: +27(0)84 423 6017
All sponsorship and partnership queries:
Suzette Bell-Roberts
+27 (21) 465 9108
Urgent queries: +27 (83) 261 3147
For proposals and submission queries:
+27 (21) 465 9108

About ART AFRICA magazine:

THAT ART FAIR is an initiative of ART AFRICA magazine, formerly Art South Africa magazine, Africa’s only contemporary art magazine for over thirteen years. The leading quarterly African contemporary arts magazine based in Cape Town, South Africa, ART AFRICA is founded and published by Brendon and Suzette Bell-Roberts. The publication is dedicated to transformation, growing networks and creating opportunities for young artistic talent in the contemporary African art world.

About Brendon Bell-Roberts:

For the past twenty years Brendon has been designing, curating and publishing. With more than 100 major publications and exhibitions under his belt, he has helped launch the careers of many of South Africa’s top artists and creatives. Together with his wife Suzette he is the founder and publisher of ART AFRICA magazine, which has evolved into a digital platform in keeping with his focus on the role of creativity, sustainability and positive change in the African digital revolution. Brendon is also co-founder of the Sustain our Africa summit, expo and festival and the THAT_COLLECTIVE Communications Consultancy. His projects combine creativity, sustainability and positive change, helping to define the future Africa.

About Suzette Bell-Roberts:

After completing a BA LLB at the University of Stellenbosch, Suzette practiced law for a number of years. Together with husband Brendon, they co-founded the cutting edge Bell-Roberts Gallery in 1999 and launched ARTsouthAFRICA magazine 3 years later. An unfaltering commitment to the promotion of the contemporary arts, and a particular focus on art from Africa, now culminates in THAT ART FAIR. Suzette is currently working towards a Master’s degree in Intellectual Property Law, with a focus on the visual arts.

About Manic Global:

Manic Global specialises in executing Blue Chip Travelling Exhibitions, based in South Africa, The UAE and South America. The most recent project is The Art of the Brick, which will visit Cape Town in December 2014 and Johannesburg in 2015. Other exhibitions include Titanic: The Artifact Exhibition and Real Pirates.

About Auriti Fine Art Advisory:

Auriti is a fine art advisory firm providing specialised services in selected markets. Auriti provides a complete fine art advisory service tailored around the needs of individual and corporate collectors. Auriti initiates to provide fine artists from the African continent a broader audience and create innovative, value generating commercial relationships. 

With curatorial and logistical expertise, Auriti is managing partner for various art related projects including exhibition procurement and management, consulted curating advice and market introductory services.

About MOAD (Museum of African Design):

The Museum of African Design (MOAD) is the first museum on the African continent dedicated to design. A cultural hub, rather than a collecting institution, MOAD devotes itself to exploring the ever-changing African continent and diaspora. MOAD manifests its commitment to this vision by documenting the dynamic world of African design; by presenting exhibitions and educational programs; by collaborating with partner institutions around the world; and by supporting unparalleled scholarship on African design.


THAT_COLLECTIVE is a communications agency dedicated to creating positive change in the arts, culture, creativity and sustainability sectors. Creating and delivering content ranging from publishing, design, events and digital platforms, THAT_COLLECTIVE develops communications strategies, digital and print platforms and events with a vision to grow new audiences in Africa and beyond.

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